Hi, I’m Roshelle.

The Friendly Future began in 2016 as a way for me to explore new forums for future-building alongside other designers, entrepreneurs, thought-leaders and community-makers. My professional experience as a design strategist, facilitator, visual storyteller in architecture, product design, brand and business design has informed my approach to guiding groups of people as we envision better futures of ourselves, our businesses and our communities. It’s an approach that incorporates elements of design thinking and human-centered design, as well as sparking conversations with more peripheral future-building frameworks in culture, science, nature, history, spirituality and language.

I currently serve as Director of Research for Epic Decade, founding member of The School for Radical Futures, Board Trustee for Taliesin Preservation, on the Leadership Advisory Council for University of Wisconsin-Madison’s School of Human Ecology (SoHE), and an Honorary Fellow with the Center for Design and Material Culture. Formerly, I practiced design strategy at both Bruce Mau Design (Chicago), Gensler (Chicago), and Delve (Madison). My speaking engagements have included South by Southwest, Better by Design, Agile, Forward Fest, Stryker Connect and Collaborate and Chicago Ideas Week.